It gives support to the company for products promotion and users acquisition- Additionally it defines Positioning product/corporate, Brand Equity and company Brand Reputation.
Developing analysis and market research to define corporate and product positioning, finalizing communication strategies and online/offline advertising plan, signing national or international sponsorship deals. Team takes care of specific marketing projects or giving support to other departments (es. retail, digital, gaming, ecc.).
Marketing department realizes and manages online/offline brand guidelines (corporate and product). Coordinating with other teams for online and offline promotional campaigns and related graphic assets. Close to Retail department, the dept. plans the network communication strategy. Moreover, it is in charge for definition and realization of concept store, rebranding activity, comunication guidelines, in-store promotions, merchandising and gadget, managing events b2c in-store and b2b to support network commercial operations.
The department is in charge for all internal and external communication activities: PR and press office, italian and international press review, istitutional relationships, corporate social responsability, brand reputation and sentiment analysis and public and corporate events. Other duties include: managing of corporate blog and social media channels, editorial web content, online communication on Planetwin365 and b2b network websites.