PLANETPAY365 GETS BACK ON THE FIELD: DIGITAL ADVERTISING CAMPAIGN WITH ACF FIORENTINA PLAYERS KICKS OFF TODAY

On air the SKS365 group brand's initiative with the Tuscan club to showcase the value-added services available on the platform

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Florence, 9th May 2022 – Three sketches about football player life in the dressing room and in the press conference are the core of the brand new Planet Entertainment’s campaign made together ACF Fiornentina to showcase the value-added services of PlanetPay365’s platform. This initiative is part of the strategic agreement signed last December, thanks to which PlanetPay365 has become Fiorentina’s Official Value-Added Services Partner.

Top-ups, payments, secure and “queue-jumping" purchases are the focus of the newly launched digital advertising campaign, which includes three promotional videos featuring "Viola" players Alvaro Odriozola, Lorenzo Venuti, Lucas Martinez Quarta and Nicolas Gonzalez as special testimonials. The campaign will be live throughout May on PlanetPay365 social channels, as well as on the main digital platforms, and later on the sports broadcaster SportitaliaTV.

Thanks to the agreement with ACF Fiorentina, PlanetPay365 aims to increase brand visibility and expand its business in the Tuscan territory. The brand is already present at the Artemio Franchi stadium on the LED perimeter boards, interview backdrops and giant screens during all the Serie A home matches played by the Viola team.

PlanetPay365's mission is to provide a technological and multifunctional solution with whom to offer a wide range of services that can be used quickly and intuitively. There are several options for digital payments: from mobile top-ups to bills, subscriptions, online ticketing, PayTV, streaming, and gaming account management. Thanks to the agreement with TicketOne, PlanetPay365 points of sale also offer exclusive ticket sales for major sporting events in Italy.

The first promotional video is available at the following link: https://www.youtube.com/watch?v=XOnpd7QlDAI