SKS365, a leading international betting company, has chosen Saatchi & Saatchi Italy, led by CEO Simone Masè, to handle the creative account for its sports betting and gaming brand, PlanetWin365.
The multi-agency pitch was centered on the development of a creative concept which will increase brand awareness and value and will communicate its distinctive characteristics to football and sports lovers.
“For the mass market launch of our Planetwin365 brand,” said Francesco Gaziano, new Marketing Director of SKS365, “We wanted a world-leading creative partner to highlight the uniqueness of our brand and its strong connection with the passion of our customers for sport, and especially football. Saatchi & Saatchi Italy have created a story line which will speak to the heart of football enthusiasts across all our markets”.
“I’m very happy for this new partnership” commented Simone Masé, CEO of Saatchi & Saatchi Italy, “This is an incredibly ambitious partner which I’m sure, over the coming months, will allow us to create passionate and adrenaline-filled stories to excite current and new customers of the Planetwin365 brand”.
Saatchi & Saatchi Italy is working on the initial creative campaigns for the 2018 FIFA World Cup, which will be first aired on TV and online from June 2018. The agency will also create campaigns for the 2018/19 Italian Serie A football season.