The advertising campaign of the betting brand is on air. The Agency is Saatchi&Saatchi and the planning is is provided by Media Club.
SKS356 launches the institutional advertisement campaign for Planetwin365, planned for the beginning of the World Cup in Russia, and invests a budget of over 10 mln/€, half of which of digital activities. The new Ad, on air as of Friday June 1st has been developed by Saatchi&Saatchi, the Agency that has obtained the task after winning a specific bid, starts from Space and lands in a world conceived for sports fans: the days are 90 minutes long, all the streets lead to the Stadium and instead of Nations there are only football national teams. In this world players can find the most complete betting offer available. Production has been managed by Akita Film, while the Direction has been assigned to Xavier Mairesse. Exchanges cover Post Production and Sound is left to 23HB. “The Ad talks mostly about the passion for Football”, claims Francesco Gaziano, SKS365 Marketing Director.
“This is why we wanted to represent – in an enjoyable, light and original manner – a hyperbolic Planet where everyone not only loves Football, but also live it every second of their day. The Ad follows the sound of The Beach Boys and is rich of Football related details and small features which allow the spectator to be wowed at every vision”. The Ad campaign involves Television, Digital, Print, Radio (also Digital) with media buy and planning overseen by Media Club, the media center chosen after bid. The planning is managed by GroupM’s agency alongside E2, Austrian company with whom SKS365 has been working for some time at a continental level.
The 2018 Communication Plan was launched early this year with the online activities, “a channel that absorbs almost half of our investments”, underlines Francesco Gaziano. “The new Ad has now been planned on Television and those digital news and sports related channels. The platforms involved are both desktop and mobile, also with In-App Campaigns”.